Fuji Xerox Accelerates Creating Synergy in Fujifilm Group to Continue Delivering Innovation

CodeBlue announces name change to FUJIFILM CodeBlue Australia from April 2021

Sydney, March 2021

CodeBlue Australia will change its name to FUJIFILM CodeBlue Australia from April 1, 2021. Other Fuji Xerox affiliates and sales companies across the Asia Pacific including Japan will also change their names respectively from April 2021.

The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

With affluent know-how accumulated to date and trust earned from customers, Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things. Additionally, Fuji Xerox will work swiftly to strengthen its document and adjacent businesses as well as to expand into new business areas, and to bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.

Refer to this corporate press release for information about this change and on the name changes of other Fuji Xerox affiliates.

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