The Body Shop – Case Study
The New Zealand franchise for The Body Shop® global brand operates 28 stores around the country. Early in 2017, plans for a new store at Queensgate Lower Hutt sparked a review of The Body Shop’s® digital signage strategy. The fit-out plans for the new store were based on the latest designs from The Body Shop® overseas and required digital signage as a key element in the fit-out design.
Rob Taylor, Operations Manager at The Body Shop® New Zealand, went out to tender for the best digital display solutions, approaching a number of local companies. “We had a very strong response with a number of vendors who obviously saw our 28 stores as a major opportunity,” Rob Taylor recalls. “We had some insane quotes which really didn’t make sense. And we had a great looking proposal from CodeBlue.
The key point of difference to CodeBlue’s proposal was their combination of Samsung screens with the Samsung Magic management software. “The potential to run Samsung Magic on our Amazon AWS cloud environment, managing all the digital signage across all our stores, was the breakthrough we’d been looking for.