Fernwood Case Study
Fernwood Gets Its Customer Acquisition Processes Into Shape – Adopting 8×8
Fernwood were aware they had a problem when it came to taking calls from prospective members. The calls were going directly through to the individual clubs and were being taken by whatever staff was manning the front desk.
Staff members were constantly on the phone juggling calls from existing members, trying to follow up new leads, and trying to service the gym floor. It also meant calls were not always answered promptly or on occasion not answered at all. The system was not efficiently translating new customer calls into sales and new client opportunities were being lost.
Fernwood engaged CodeBlue to work collaboratively with key internal stakeholders to develop, design and custom fit a centralised, cloud based phone system for their in-coming new business enquiries. CodeBlue recommended the 8×8 Cloud based system as it was best suited to Fernwood’s needs and budget.